The society has significantly changed over the past 50 years. With the rise of the internet, the single person has been empowered to be unique. This blessing, is also a curse, as the world population growth continues to accelerate, creating a continued supply of new egos joining the rat race.

Those who do not manage to stand out and sell themselves, eventually disappear in the masses, as time quickly shifts them into irrelevance.

Those who manage to tell their story, to create their personal brand, however, are rewarded generously.

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